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DEFINING THE DESIGN AREA:
Gutter - where left and right pages meet in the center (don't place key parts of image or text in gutter)
Margin - solid line indicates consistent distance from the edge of the page
Dashed Line - only go beyond this line for objects to bleed
Bleed Line - where objects should be placed to extend off the page (elements must go all the way to the outside edge)
Cut Line - where paper will be trimmed
Paste Board - store elements you may add to your page later (will not be printed)
Folio - appears at bottom of page (must be edited outside of page design to prevent changes)
COLUMN AND GRID DESIGN CRITERIA:
REMEMBER:
1) Good design tells a story.
2) Everything on the page has a purpose that helps to tell the story.
3) The page or spread must be easy to see, read, navigate and understand.
4) Design is the framework for good writing and photos. They come first.
Gutter - where left and right pages meet in the center (don't place key parts of image or text in gutter)
Margin - solid line indicates consistent distance from the edge of the page
Dashed Line - only go beyond this line for objects to bleed
Bleed Line - where objects should be placed to extend off the page (elements must go all the way to the outside edge)
Cut Line - where paper will be trimmed
Paste Board - store elements you may add to your page later (will not be printed)
Folio - appears at bottom of page (must be edited outside of page design to prevent changes)
COLUMN AND GRID DESIGN CRITERIA:
- Elements fit exactly within the columns and edges are perfectly aligned
- Dominant photo is at least twice as big as other elements and close to the center
- Internal and external margins are precise and consistent, except for bleed photos
- Captions touch edge photo and are positioned to appropriately identify the image
- No more than two captions are stacked on top of one another
- Body copy is to the outside of the spread, with a clear subheader
- White space is used effectively on the outside of the spread and is not trapped
- Design styles are consistent, attractive, and legible
REMEMBER:
1) Good design tells a story.
2) Everything on the page has a purpose that helps to tell the story.
3) The page or spread must be easy to see, read, navigate and understand.
4) Design is the framework for good writing and photos. They come first.
