What's the difference between a typeface & a font?

Source: https://kazdesignworks.com/typeface-vs-font/

Meet Helvetica - A Familiar Font Family

Sources: https://www.newlyswissed.com/helvetica-worlds-most-popular-font/
​https://archive.nytimes.com/cityroom.blogs.nytimes.com/2008/12/04/how-helvetica-took-over-the-subway/
​https://techmechblog.com/helvetica-font-family-free-download/

Font Terminology

Sources: https://kettlefirecreative.com/typography-explained-font-terminology/

Illustrator Explained - Type Tool, Character Palette, & Creating Outlines

Source: https://mymusing.co/designing-type-adobe-illustrator/
​https://mymusing.co/touch-type-tool-adobe-illustrator/

Meet Experimental Typography Designer - David Carson

David Carson (born September 8, 1955, Corpus Christi, Texas, U.S.) American graphic designer, whose unconventional style revolutionized visual communication in the 1990s.

- Carson was a competitive surfer—ranked eighth in the world—and a California high-school teacher
- Age 26, he enrolled in a two-week commercial design class and discovered a new calling, and enrolled at a commercial art school
- Took on his first commercial role as a designer for Self and Musician, a small surfer magazine
- Spent four years as a part-time designer for the magazine Transworld Skateboarding

His characteristic chaotic spreads with overlapped photos and mixed and altered type fonts drew both admirers and detractors. Photographer Albert Watson, for example, declared, “He uses type the way a painter uses paint, to create emotion, to express ideas.” Others felt that the fractured presentation obscured the message it carried.

- 1989, Carson was hired as art director at the magazine Beach Culture, and after only six issues, he earned 150 design awards
- 1992 he took on the art director position for alternative-music magazine, Ray Gun, and the circulation tripled in only three years
- 1995 David Carson Design was established

​Carson’s work clearly appealed to a youthful readership, corporations such as Nike and Levi Strauss & Co. commissioned him to design print ads, and he also began directing television commercials.

Source: https://www.britannica.com/biography/David-Carson
​https://steffancheriet.blogspot.com/2015/01/david-carson.html

More Ways to Design with Type

Typography Challenge
Warm Up: Create a dynamic composition comprised entirely of single typeface, using only the letterforms of your name. Incorporate inspiration from the previous lessons on the anatomy of type and experimental typography.

• File > Create New > File Size = 6in x 6in
• Choose a simple serif or san serif font family to use for your entire design.  No novelty or script fonts. 
• Focus primarily on using the letterforms in your own name.  Include your full name legibly within the composition, but integrate it with the other elements and do not make it the focal point.
• ​Experiment with the “Text on a Path” and the “Text within a Shape” tools.
• Create Outlines with and work with the pen tool and pathfinder palette to manipulate the letterforms.
• Use only black and white as the fill and stroke, but you can vary the transparency to achieve different values of grey.
• Apply compositional strategies to enhance spatial relationships, vary your elements, create contrast, provide emphasis, include white space, control movement, and maintain visual interest.

"David Carson" by Edmar Carillo on Behance

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Going Further

Research Exercise: Read about the history of a font family and create a new composition that includes the typeface name along with facts such as the designer's name and nationality as well as the year it was created.  Include a text box with the entire alphabet, numbers, and symbols displayed.

Analysis: Present your design using the terminology below to discuss the unique characteristics of your typeface.

Source: https://www.artofit.org/image-gallery/356628864260429899/the-anatomy-of-type-poster-by-designstew-on-deviantart/

Watch: Helvetica Documentary Film

Source: https://watchdocumentaries.com/helvetica/